Food Loves Tech Edible Selfie
Food Loves Tech
Do you love food? If you do, I hope you went to the Food Loves Tech expo that
happened on November 3rd and 4th at Brooklyn’s Industry City. Food Loves Tech
is an unique education by entertainment innovation expo. Guest get to go around and experience all the food and drink experiential zones. Food Loves Tech features virtual reality menus to rooftop farming to edible selfies and more much. Companies such as BuzzFeed’s Tasty, Chobani Food Incubator, Edenworks, Gramercy Street Tavern,and Impossible Foods participated in the expo. Food Loves Tech organized companies into five different categories: In the Field and Sea, In the Home, On the Horizon, Bazaar, and In the City. Selffee was located in the Bazaar section on the second floor of the event. We had two long tables available for us to set up our equipment. On the first day, Selffee had our co-founder, David attend along with us. The four member team were setting up for Selffee lattes. David talked to our guests, Al encouraged people to try our edible photo booth, Dennis was making the delicious lattes, and I was behind the computer. We began to have a huge crowd about 30 minutes into the event. We were all struggling to keep up with the massive crowd. Many people were amazed with our lattes. Our Selffee lattes looked so nice that people thought it was a plastic layer on top. When they found out it was actually on the whipping cream, they were so surprised. We even caught the press’s attention. They started to interview our co-founder. The press documented the whole process of making a Selffee latte from the start of taking the photo to behind the scenes. By the end of the day we made hundreds of selfie coffee. On the second day, we made selfie cookies and we had an extra co-worker, Ty to help us out. First thing in the morning, we had people come up to us and asked if we were the ones printing selfies on to lattes. I was so happy to hear that because it showed me that we were so successful the first day that people spread the word about us and people came looking for us. The second day was even more packed and crowded (probably because it was a Saturday). We were being so backed up because of the crowds, we needed a better system for organizing the crowd into a line. There were families and friends taking group pictures and having fun. The workers and volunteers of Food Loves Tech also came by for a cookie or two. There was one janitor that was taking multiple pictures during the whole course of the event and kept on bugging us for more. A woman with a vegan bakery was intrigued by our cookies and was interested in working with us. Since the cookies were easier to produce, there was less mess to clean up at the end !! That was the most photos I had ever witnessed in a one day event. Overall Food Loves Tech, was fantastic! I had short breaks to explore the event itself and taste different foods and drinks. Seekhad samples of their cricket flour snack bites, Chloe’s Fruit had fruity popsicles, Purity Organic had kale coconut water spinach apple juice, and Real OysterCulteven had different types of raw oysters there. At the end of the event, we had a little experimentation with Misha, which sells quark. Quark is a fresh dairy product similar to yogurt. We successfully printed a selfie on a cup of quark and it looked flawless. Ta da! Maybe, the birth of a new creation? We’ll see how that goes. I hope all that went to Food Loves Tech loved our selfie coffee and selfie cookies.
Do you love food? If you do, I hope you went to the Food Loves Tech expo that
happened on November 3rd and 4th at Brooklyn’s Industry City. Food Loves Tech
is an unique education by entertainment innovation expo. Guest get to go around and experience all the food and drink experiential zones. Food Loves Tech features virtual reality menus to rooftop farming to edible selfies and more much. Companies such as BuzzFeed’s Tasty, Chobani Food Incubator, Edenworks, Gramercy Street Tavern,and Impossible Foods participated in the expo. Food Loves Tech organized companies into five different categories: In the Field and Sea, In the Home, On the Horizon, Bazaar, and In the City. Selffee was located in the Bazaar section on the second floor of the event. We had two long tables available for us to set up our equipment. On the first day, Selffee had our co-founder, David attend along with us. The four member team were setting up for Selffee lattes. David talked to our guests, Al encouraged people to try our edible photo booth, Dennis was making the delicious lattes, and I was behind the computer. We began to have a huge crowd about 30 minutes into the event. We were all struggling to keep up with the massive crowd. Many people were amazed with our lattes. Our Selffee lattes looked so nice that people thought it was a plastic layer on top. When they found out it was actually on the whipping cream, they were so surprised. We even caught the press’s attention. They started to interview our co-founder. The press documented the whole process of making a Selffee latte from the start of taking the photo to behind the scenes. By the end of the day we made hundreds of selfie coffee. On the second day, we made selfie cookies and we had an extra co-worker, Ty to help us out. First thing in the morning, we had people come up to us and asked if we were the ones printing selfies on to lattes. I was so happy to hear that because it showed me that we were so successful the first day that people spread the word about us and people came looking for us. The second day was even more packed and crowded (probably because it was a Saturday). We were being so backed up because of the crowds, we needed a better system for organizing the crowd into a line. There were families and friends taking group pictures and having fun. The workers and volunteers of Food Loves Tech also came by for a cookie or two. There was one janitor that was taking multiple pictures during the whole course of the event and kept on bugging us for more. A woman with a vegan bakery was intrigued by our cookies and was interested in working with us. Since the cookies were easier to produce, there was less mess to clean up at the end !! That was the most photos I had ever witnessed in a one day event. Overall Food Loves Tech, was fantastic! I had short breaks to explore the event itself and taste different foods and drinks. Seekhad samples of their cricket flour snack bites, Chloe’s Fruit had fruity popsicles, Purity Organic had kale coconut water spinach apple juice, and Real OysterCulteven had different types of raw oysters there. At the end of the event, we had a little experimentation with Misha, which sells quark. Quark is a fresh dairy product similar to yogurt. We successfully printed a selfie on a cup of quark and it looked flawless. Ta da! Maybe, the birth of a new creation? We’ll see how that goes. I hope all that went to Food Loves Tech loved our selfie coffee and selfie cookies.